Table of Contents
- Why Weekly Challenges Work for Community Engagement
- How Weekly Challenges Increase Engagement
- How to Structure a High-Engagement Weekly Challenge
- 1. Keep the Challenge Simple & Actionable
- 2. Use a Clear, Repeatable Format
- Example Weekly Challenge Post Format
- Let’s go! Drop a 🔥 in the comments if you’re IN!
- 3. Set a Clear Timeframe & Deadline
- 4. Use Recognition & Rewards to Keep Members Motivated
- The Best Weekly Challenge Ideas for Skool Communities
- 1. Content Creation Challenge
- 2. Personal Development Challenge
- 3. Business Growth Challenge
- 4. Video Challenge
- 5. Lead Generation Challenge
- Common Mistakes That Kill Challenge Participation
- Join a Community That Runs High-Engagement Challenges
- Frequently Asked Questions (FAQs)
- 1. How often should I run community challenges?
- 2. What’s the best way to get more members to participate?
- 3. Should I offer rewards for completing challenges?
- 4. What’s the #1 mistake people make with challenges?
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One of the best ways to keep your Skool community active and engaged is by running weekly challenges.
A well-structured challenge encourages participation, builds momentum, and creates an addictive cycle of engagement that keeps members logging in week after week.
Ryan Duncan has seen that Skool groups that implement structured challenges experience:
✅ Higher engagement rates, as members have a reason to participate
✅ Increased accountability, leading to better results for members
✅ More community-generated content, reducing the pressure on the group leader
In this guide, you’ll learn:
✅ Why weekly challenges increase engagement in Skool communities
✅ How to structure and run a successful community challenge
✅ The best challenge ideas that drive participation
Want to see weekly challenges in action? Join Ryan’s free Skool community and experience how structured engagement cycles keep members active.
Why Weekly Challenges Work for Community Engagement
Most online communities lose engagement because members don’t have a structured reason to check in regularly. Weekly challenges fix this problem by creating habit-forming participation.
How Weekly Challenges Increase Engagement
✔ Creates a Sense of Purpose – Members know exactly what to do each week.
✔ Encourages Accountability – Publicly committing to a challenge makes people more likely to follow through.
✔ Gamifies Participation – Challenges add an element of competition, progress tracking, and rewards.
✔ Generates Consistent Content – Instead of just consuming, members create and contribute.
📌 Example: Communities that run at least one structured challenge per week see higher participation than those that only rely on discussion threads.
Pro Tip: Members are more likely to participate when there’s a clear goal, deadline, and reward.
How to Structure a High-Engagement Weekly Challenge
For challenges to work, they need to be easy to participate in, time-bound, and rewarding.
1. Keep the Challenge Simple & Actionable
✔ Choose one clear action members need to take.
✔ Make it easy enough that anyone can participate but impactful enough to create results.
✔ Keep the instructions short and direct—no complex rules.
📌 Example: Instead of “Write a 3,000-word blog post,” a better challenge is “Write a 3-sentence value post and share it in the comments.”
2. Use a Clear, Repeatable Format
Challenges work best when they follow a consistent structure so members know what to expect.
Example Weekly Challenge Post Format
🔥 WEEKLY CHALLENGE: [Challenge Name] 🔥
🚀 This week’s challenge: [Describe the action members need to take in 1-2 sentences.]
💡 Why it matters: [Explain the benefit of completing the challenge.]
✅ How to participate:
- Complete the challenge by [deadline].
- Drop proof in the comments (screenshot, post link, or short summary).
- Engage with at least 2 other people’s submissions.
🏆 Bonus: [Mention any reward, recognition, or leaderboard tracking.]
Let’s go! Drop a 🔥 in the comments if you’re IN!
📌 Example Post:
"🔥 WEEKLY CHALLENGE: 3-Minute Video Pitch
🚀 Your mission: Record a 3-minute video pitching your business and drop it in the comments!
💡 Why? Because clarity on your offer = more sales.
✅ Post your video below by Friday! Engage with 2 others to complete the challenge!"*
Pro Tip: Keep challenge posts pinned for visibility throughout the week.
3. Set a Clear Timeframe & Deadline
Challenges work best when they have a short time window to create urgency.
✔ 3-7 days is ideal – Short enough to keep momentum high, long enough to give members time to participate.
✔ Set a clear deadline – Example: “Challenge closes Friday at 5 PM EST.”
✔ Use countdown reminders – Midweek check-ins boost completion rates.
📌 Example: A Monday-to-Friday structure works well for business-related communities, while a weekend challenge might work better for lifestyle groups.
Pro Tip: Time-sensitive challenges get higher participation rates than those that are open-ended.
4. Use Recognition & Rewards to Keep Members Motivated
✔ Shout out top contributors – “Huge props to [Member Name] for crushing this week’s challenge!”
✔ Create a leaderboard – Track who completes the most challenges over time.
✔ Offer small incentives – Example: “Top 3 challenge finishers get an exclusive resource.”
📌 Example: Some Skool groups use a points system where members earn rewards for completing challenges.
Pro Tip: Recognition is one of the biggest motivators—members love getting acknowledged publicly.
The Best Weekly Challenge Ideas for Skool Communities
Here are some proven high-engagement challenge formats to keep your Skool group active.
1. Content Creation Challenge
✔ Example: “Post one value-packed comment in the community every day this week.”
✔ Why It Works: Increases discussions and participation.
2. Personal Development Challenge
✔ Example: “Wake up 30 minutes earlier every day this week and post your biggest insight from the extra time.”
✔ Why It Works: Taps into self-improvement motivation.
3. Business Growth Challenge
✔ Example: “Send 5 cold outreach messages this week and share your results.”
✔ Why It Works: Encourages members to take action outside the community.
4. Video Challenge
✔ Example: “Record a 60-second video introducing yourself and post it inside the group.”
✔ Why It Works: Breaks fear of visibility and increases connection.
5. Lead Generation Challenge
✔ Example: “Start one conversation per day this week with a potential customer.”
✔ Why It Works: Gets members real-world results.
📌 Example: Skool groups that cycle through different challenge types keep members engaged longer than those that repeat the same format.
Pro Tip: Rotate between easy, medium, and advanced challenges so all skill levels can participate.
Common Mistakes That Kill Challenge Participation
🚫 Challenges that are too complex – If it’s too hard, people won’t participate.
🚫 Not enough reminders – Members forget unless you post mid-week check-ins.
🚫 No recognition for participants – If no one acknowledges completions, members lose motivation.
Pro Tip: The best challenges are simple, time-bound, and rewarded with social recognition.
Join a Community That Runs High-Engagement Challenges
Want to see weekly challenges in action? Join Ryan’s free Skool community and participate in structured, high-energy engagement cycles.
Frequently Asked Questions (FAQs)
1. How often should I run community challenges?
✔ Weekly challenges work best—they create consistency and habit-building.
2. What’s the best way to get more members to participate?
✔ Keep the challenge simple and action-based.
✔ Recognize completions publicly.
✔ Follow up with members who don’t complete it.
3. Should I offer rewards for completing challenges?
✔ Recognition is often enough—but small rewards (exclusive content, private coaching) can boost engagement.
4. What’s the #1 mistake people make with challenges?
✔ Making them too complicated—challenges should be simple, clear, and actionable.
