How ‘Dumb’ Posts and Memes get Viral Engagement

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When people think of engagement strategies for online communities, they often focus on value-packed content, educational posts, and structured discussions. But what if the real secret to an engaged community is… dumb posts and memes?

Ryan Duncan has built highly interactive Skool communities by intentionally incorporating humor, lighthearted content, and viral-worthy “dumb” posts. Instead of just focusing on serious discussions, these casual, entertaining posts create connection, build camaraderie, and make people want to engage.

Let’s break down why humor and fun content drive engagement, how to use memes and casual posts effectively, and how to balance humor with value so your community remains professional while still being fun.

Want to see this in action? Join Ryan’s free Skool community here to check out how casual, engaging posts create more interaction than typical content.

The Role of Fun & Humor in Community Growth

People don’t just join communities to learn—they join to connect with others, feel a sense of belonging, and have fun.

Why Humor & Casual Content Boost Engagement:

✅ Lower Barrier to Entry – Not everyone is comfortable commenting on serious discussions, but everyone can react to a funny post.

✅ Increases Interaction & Shares – Memes and lighthearted posts get way more likes, comments, and shares than standard posts.

✅ Builds a Community Culture – Inside jokes and shared humor create a sense of belonging.

✅ Keeps People Coming Back – If a community is fun, people want to log in daily just to see what’s happening.

✅ Balances Out the ‘Serious’ Stuff – A mix of value and humor keeps the community from feeling like a lecture hall.

Pro Tip: Ryan has found that some of his most commented-on posts aren’t business-related—they’re “dumb” posts, memes, or fun community challenges.

Creating Memes & Quick Visuals (Even If You’re Not a Designer)

You don’t need Photoshop skills or a marketing degree to create engaging memes and viral visuals. With tools like Canva, Kapwing, and Imgflip, anyone can create quick, scroll-stopping content.

Simple Ways to Create Memes & Engaging Visuals

Use Meme Templates – Sites like Imgflip let you add custom text to trending meme formats.

Canva for Branded Memes – Add your own logo, color scheme, or captions to create community-specific humor.

Turn Tweets into Images – Use tools like TweetPik to repurpose tweets into shareable images.

Use Skool Screenshots – Highlight funny comments, member wins, or inside jokes to make the community itself part of the content.

Examples of Fun, Engaging Posts That Work:

Relatable Industry Memes – A meme about how it feels to hit your first $1K in sales.

Polls That Aren’t ‘Serious’ – “Who wins in a fight: SEO tactics or paid ads?”

Screenshot Humor – Take a funny out-of-context message from a thread and meme it.

GIF Reactions – Use GIPHY or Tenor to reply with GIFs instead of plain text to make interactions more dynamic.

Pro Tip: Ryan has seen that meme-based posts often outperform serious content because they invite casual, low-effort engagement.

Encouraging User-Generated Content (UGC) for Maximum Engagement

A highly engaged community doesn’t rely only on the owner posting—it thrives when members actively create content.

How to Get Members Posting ‘Dumb’ Fun Content Themselves:

Theme Days: Introduce weekly challenges like “Meme Monday” where members post relevant memes.Caption Contests: Post a funny image and ask members to submit the best caption.

Post-and-Tag Challenges: Ask members to share a relatable business fail and tag someone who gets it.

Inside Jokes: Highlight running jokes within the community so members feel like part of an exclusive club.

Point-Based Engagement Rewards: Reward the most upvoted/funniest posts of the week with community leaderboard points or shoutouts.

Example: You could create a “Best Fail Stories” challenge, where members shared the dumbest mistakes they made in business. Not only did it explode with engagement, but it also creates a thread of valuable lessons disguised as entertainment.

Pro Tip: Once members get comfortable posting funny content, engagement skyrockets naturally. People love being part of an active, engaging space.

Balancing Fun & Value: Avoiding a Meme Overload

While memes and lighthearted posts drive engagement, a community still needs structure and value to stay meaningful.

How to Balance Humor with High-Value Content:

Use the 80/20 Rule – 80% of posts should be valuable, informative, or thought-provoking; 20% can be purely fun.

Tie Humor Back to Your Niche – Even dumb posts should align with your community’s overall purpose (e.g., a meme about Skool SEO rather than just random humor).

Schedule Fun Posts Strategically – Drop memes right before launching a big announcement to warm up engagement.

Combine Humor with Value – Example: A meme about bad content marketing, followed by 3 real tips on how to improve.

Pro Tip: The best communities have both depth and fun—they don’t feel like a business seminar, but they also aren’t just a meme page. Ryan’s approach? “Use humor to create engagement, then deliver high-value content when people are paying attention.”

Join a Community That’s Actually Fun

Want to see how humor and casual content can make a Skool community explode with engagement? Join Ryan’s free Skool community and check out how lighthearted content fuels real conversations, deeper connections, and more active members.

Frequently Asked Questions (FAQs)

1. Why do ‘dumb’ posts and memes work in communities?

Because they lower the barrier to engagement! Not every member feels comfortable jumping into serious discussions, but everyone can react to a meme or funny post.

2. How often should I post memes or fun content in my Skool community?

A good rule of thumb is 1-2 fun posts per week, balanced with high-value discussions, Q&As, and educational content.

3. What’s the best free tool for making quick community memes?

Canva, Imgflip, and Kapwing are all easy-to-use tools for making engaging, shareable memes in minutes.

4. Won’t too many memes make my community look unprofessional?

Not if they’re balanced with value! The best Skool communities mix humor with insightful discussions, keeping engagement high without losing credibility.

5. Can fun content actually help my community grow?

Absolutely! Posts that go viral inside the community lead to more shares, referrals, and an overall sense of belonging, which fuels long-term growth.

Conclusion

Community engagement isn’t just about education—it’s about creating an environment where people feel comfortable, entertained, and connected.

If your Skool community feels quiet or stale, injecting memes, casual discussions, and viral-worthy “dumb” posts might be the secret weapon you’re missing.

Want to see real-world examples of fun, high-engagement content? Join Ryan’s free Skool community and experience how humor, memes, and casual discussions drive real interactions and deeper relationships.