Growing Through Collaborations on Skool

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One of the fastest ways to grow a thriving Skool community is through collaboration. While organic content and ads can bring in members, nothing accelerates trust and engagement like guest speakers, partnerships, and cross-community events.

Ryan Duncan has seen firsthand how strategic collaborations can quickly grow a Skool community. When you bring in outside experts or partner with complementary communities, you instantly tap into a new audience, boost credibility, and create more engagement opportunities.

In this post, we’ll cover:

✅ Why collaborations are the key to faster community growth

✅ How to find the right partners for guest sessions and joint events

✅ A step-by-step breakdown for planning a high-impact collaboration

✅ How to turn new event attendees into long-term members or paying clients

Want to see collaboration-driven community growth in action? Join Ryan’s free Skool community here and network with other community builders and guest experts.

Why Collaborations Work: The Power of Shared Audiences

The fastest way to grow a Skool community isn’t just by posting great content—it’s by leveraging existing audiences.

The Benefits of Guest Speakers & Cross-Community Events

✔ Instant Trust & Credibility – Bringing in a respected expert elevates your authority and makes your community look high-value.

✔ Expands Your Audience Without Ads – Every collaboration exposes you to a new, pre-engaged group of people who are already interested in your niche.

✔ Increases Member Engagement – Live guest sessions get members excited, spark discussions, and create long-term engagement.

✔ Boosts Conversions & Monetization – People are more likely to invest in your offers after seeing high-value collaborations.

📌 Example: A Skool community focused on AI copywriting could partner with a Facebook ads expert for a workshop on how AI-driven copy boosts ad conversions. This attracts new members from both audiences and creates a strong bridge for monetization.

Pro Tip: The most successful collaborations aren’t just about exposure—they’re about delivering massive value that leaves people wanting more.

Finding the Right Partners for Guest Sessions & Joint Events

Not all partnerships are created equal. A great collaboration aligns with your audience’s needs and interests while bringing in fresh perspectives.

How to Choose the Right Guest Experts or Partner Communities

🔹 Niche Alignment – Their content should complement your community’s focus (e.g., if you teach business growth, a guest on high-performance habits would be relevant).

🔹 Engaged Audience – Look for people who already have an active, engaged following—not just big numbers.

🔹 Mutual Benefit – Collaborations should be a win-win where both communities gain new members and insights.

🔹 Credibility & Value – Choose experts who bring real knowledge and actionable insights rather than just promotion.

📌 Example: If you run a community for fitness coaches, a perfect guest could be a nutritionist or biohacker who teaches how coaches can optimize client performance.

Where to Find Guest Experts & Community Partners

✔ Inside Skool Communities – Engage with other community owners who share your target audience.

✔ On Twitter & LinkedIn – Many industry experts openly share insights—reach out and invite them to a collaboration.

✔ Podcast Guests & Webinar Hosts – People who already speak on niche topics are usually open to guest appearances.

✔ Existing Members – Some of your own members may have deep expertise and can be featured in a guest session.

Pro Tip: If you’re reaching out to a larger influencer, offer them exposure to your community, a chance to pitch an offer, or a percentage of revenue from the event.

Planning a High-Impact Joint Event or Guest Session

A great collaboration is planned well in advance to maximize reach, attendance, and engagement.

Step 1: Define the Event Format & Topic

✔ Choose a Specific Topic – Avoid generic sessions—focus on a niche pain point or solution.

✔ Decide on the Format – Will it be a workshop, fireside chat, panel discussion, or AMA (Ask Me Anything)?

✔ Clarify Expectations – Ensure both parties understand the structure, timing, and audience value.

📌 Example Event Title:

"How to Turn Your First 100 Skool Members Into Paying Clients – Live Workshop With [Guest Name]"

Step 2: Promotion Timeline & Strategy

Your event is only as good as the number of people who show up.

✔ Announce Early (10-14 Days Before) – Post in your Skool community, email your list, and get your guest to promote it to their audience.

✔ Use Multi-Platform Promotion – Post teasers on Twitter, LinkedIn, YouTube, and inside other relevant Skool groups.

✔ Create an RSVP List – This builds anticipation and commitment before the event.

✔ Remind Members (24 Hours & 1 Hour Before) – Multiple reminders prevent low attendance rates.

📌 Example Promo Post:

"🚀 Big Announcement: We’re bringing in [Guest Name] for a live session on scaling your Skool community! Drop a 🔥 if you’re joining!"

Step 3: Running the Live Event for Maximum Engagement

During the call, engagement is everything—you want people asking questions, commenting, and actively participating.

✔ Start with Quick Wins – Get the guest to share 1-2 rapid insights upfront to hook attendees.

✔ Encourage Live Q&A – Ask attendees to drop questions in the chat throughout.

✔ Use Polls & Interactive Elements – Keep members actively involved rather than just listening.

✔ Record for Repurposing – The event should become evergreen content inside your Skool Classroom.

📌 Example Live Call Flow:

1️⃣ Intro & Context – Who the guest is, why this session matters.

2️⃣ Main Content (20-30 min) – Actionable insights & case studies.

3️⃣ Live Q&A (15 min) – Open-floor discussion.

4️⃣ Soft CTA (Last 5 Min) – Invite members to take the next step (offer, community, next event).

Turning Guest Attendees Into Long-Term Members & Paying Clients

A collaboration isn’t just about a one-time event—it’s about capturing new leads and converting them into engaged community members or buyers.

Post-Event Follow-Up Plan

✔ Send a Post-Event Recap – Share key takeaways and the event recording in the Skool feed.

✔ Encourage Engagement in the Comments – Ask what the biggest insight was from the event.

✔ Extend a Special Offer or Next Step – Offer a limited-time coaching session, membership upgrade, or downloadable resource.

✔ Invite Attendees to a Related Event or Discussion – Keep the momentum going by leading them into your next live session.

📌 Example CTA Post:

"🔥 That session with [Guest Name] was incredible! What was your biggest takeaway? Drop it below! If you want to go deeper, join our *next live workshop on [related topic].”

Pro Tip: 50%+ of new event attendees engage with the community more when there’s a clear follow-up CTA.

Join a Community That’s Built on Smart Collaborations

If you’re serious about growing your Skool community through powerful partnerships, networking with top experts, and learning how to run high-converting live events, join Ryan’s free Skool community and start connecting today.

Frequently Asked Questions (FAQs)

1. How do I find the best guest speakers for my Skool community?

Look for experts in complementary niches, active Twitter & LinkedIn voices, and engaged members inside Skool communities who have real experience.