Table of Contents
- Low-Ticket Offers: Affordable, Scalable, but Requires Volume
- ✅ Pros of Low-Ticket Offers
- ❌ Cons of Low-Ticket Offers
- High-Ticket Offers: Bigger Profits, Higher Expectations
- ✅ Pros of High-Ticket Offers
- ❌ Cons of High-Ticket Offers
- The Hybrid Approach: Best of Both Worlds?
- How the Hybrid Model Works
- Success Stories: What Works in the Real World?
- Which Model Is Right for You?
- Join a Free Skool Community to See This in Action
- FAQs
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One of the biggest questions Skool community owners face is:
💰 Should I sell a low-ticket membership or focus on high-ticket coaching?
Both models work—but choosing the right one (or combining them strategically) can mean the difference between consistent cash flow and burnout chasing new sales.
This guide breaks down the pros, cons, and real-world examples so you can confidently monetize your Skool community the right way.
Low-Ticket Offers: Affordable, Scalable, but Requires Volume
A low-ticket offer is typically a monthly membership or digital product priced between $7–$97 per month.
🛠 Examples of Low-Ticket Offers in Skool:
✔ $29/month private fitness accountability group
✔ $47/month access to premium course content
✔ $97/month live coaching Q&A and exclusive community
✅ Pros of Low-Ticket Offers
✔ Easier Sales – Low price = less friction to join.
✔ Predictable Recurring Revenue – Monthly income stacks over time.
✔ Massive Market – More people can afford a low-cost offer.
✔ Low Commitment – Easier to sell as an entry point for bigger offers later.
❌ Cons of Low-Ticket Offers
⚠ Requires Volume – You need hundreds (or thousands) of members for serious income.
⚠ Churn Rate – People cancel if they don’t see immediate value.
⚠ Support Load – Lots of members means more community management.
💡 Example: A Skool business coach grew his $47/month community to 500 members in 6 months—generating $23,500/month in recurring revenue. But it took daily content & engagement to retain members.
High-Ticket Offers: Bigger Profits, Higher Expectations
A high-ticket offer is a premium coaching program, mastermind, or consulting package priced between $1,000–$10,000+.
🎯 Examples of High-Ticket Offers in Skool:
✔ $3,000 for a 90-day private coaching program
✔ $5,000/year elite mastermind group
✔ $10,000+ done-for-you service with community support
✅ Pros of High-Ticket Offers
✔ Fewer Sales Needed – Sell one $5,000 offer instead of 100x $50 memberships.
✔ Serious Clients – High-paying members commit and take action.
✔ Less Churn – People stay longer because they’ve invested more.
✔ Higher Profit Margins – More revenue per client = less effort for more money.
❌ Cons of High-Ticket Offers
⚠ Harder to Sell – High price = more objections, more trust needed.
⚠ Requires Authority – You need strong positioning & testimonials.
⚠ More Delivery Work – 1:1 coaching, live calls, or premium support required.
💡 Example: A Skool mindset coach sold a $5,000/year mastermind and scaled to $30K/month with just 6 clients. But it required personalized support & ongoing engagement.
The Hybrid Approach: Best of Both Worlds?
Instead of choosing one model, many Skool owners combine low-ticket & high-ticket offers for maximum profits.
How the Hybrid Model Works
1️⃣ Start with a Low-Ticket Offer ($47/month) to build community & trust.
2️⃣ Upsell High-Ticket Coaching ($3K+) once members see the value.
3️⃣ Use Low-Ticket for Lead Gen – Offer free trials, workshops, or mini-courses as an entry point.
💡 Example: A Skool fitness coach offers $49/month group training → Converts 10% into $3,000 coaching clients = $30K/month scaling easily.
Success Stories: What Works in the Real World?
🔹 Low-Ticket Example:
A Skool SaaS founder scaled to 1,000 members at $37/month = $37,000/month. But engagement & content were key to retention.
🔹 High-Ticket Example:
A business mentor closed $100K in 60 days offering a $5,000 coaching mastermind—using his Skool community for pre-sale nurturing.
🔹 Hybrid Example:
A real estate coach built a $97/month membership → Upsold $7,500 1:1 coaching to top members → $50K/month predictable revenue.
Which Model Is Right for You?
🚀 Go Low-Ticket If:
✅ You want consistent, scalable recurring revenue.
✅ You don’t mind high engagement & community management.
✅ You like long-term, passive income growth.
💎 Go High-Ticket If:
✅ You want quick, high-revenue wins.
✅ You have authority & a strong personal brand.
✅ You prefer working closely with fewer clients.
🔥 Go Hybrid If:
✅ You want the best of both worlds.
✅ You want a steady flow of members + big coaching revenue.
✅ You love community engagement but also want high-ticket profits.
Join a Free Skool Community to See This in Action
Not sure which model fits your business? See what’s working inside Ryan’s free Skool community.
FAQs
1. Can I start with a low-ticket model and switch to high-ticket later?
Yes! Many Skool creators start low-ticket to build their audience and upsell premium offers later.
2. How do I price my Skool membership?
A good starting point: $37–$97/month for low-ticket and $2,000+ for high-ticket.
3. What’s the fastest way to make money with Skool?
If you need cash fast, high-ticket is the way. If you want predictable growth, go low-ticket.
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