Running Hobby or Passion-Based Calls to Ignite Community Bonds

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Want to make your Skool community more engaging, personal, and profitable—without just talking business 24/7? Try hosting hobby-based calls.

🔥 These calls break the ice, deepen relationships, and boost retention—all while making your community feel like home. Whether it’s fitness, music, gaming, or even cooking, tapping into people’s passions can create a real sense of belonging that turns casual members into lifelong supporters (and customers).

And the best part? The stronger the relationships, the easier it is to monetize your community.

Here’s how to do it.

Why Hobby-Based Calls Work (And Why Business-Only Calls Fall Flat)

Most community calls focus on business, strategy, or education—which is great. But here’s the problem:

👉 People don’t just buy products. They buy relationships.

Your members are real humans with interests outside of work. The fastest way to build deeper connections is by engaging them on a personal level.

The Power of Non-Business Calls

✔ Humanizes the community – Members see each other as real people, not just usernames.

✔ Builds deeper trust – Trust leads to higher conversions when you make an offer.

✔ Creates unforgettable experiences – People stick around for relationships, not just information.

💡 Example: A fitness coach in Skool started hosting live workout challenges inside her community. Engagement tripled in 30 days, and her upsell conversion rate jumped to 20%.

Choosing the Right Hobby for Your Calls

Not sure what hobby to start with? Here’s how to decide:

1️⃣ Ask Your Members – Run a quick poll inside your Skool community. Give them 3–5 options to vote on.

2️⃣ Match It to Your Niche – Example: If your community is about personal branding, host a “Public Speaking Power Hour.”

3️⃣ Think Fun, Not Work – No one wants another “strategy session.” Keep it light and interactive.

Winning Hobby-Based Call Ideas

Community Type	Engaging Call Ideas
Business & Marketing	“Speed Networking & Elevator Pitches”
Fitness & Health	“Live Workout Challenge”
Self-Development	“Morning Mindset & Meditation”
Art & Creativity	“Doodle & Coffee Hangout”
Tech & Coding	“Show & Tell: Your Coolest Project”

💡 Pro Tip: Start with one casual call per month and increase based on engagement.

How to Promote & Structure the Call for Maximum Engagement

Promotion matters. If no one knows about the call, no one shows up. Here’s how to make it unmissable:

✅ 1. Hype It Up Inside Your Skool Community

Pin a post with a countdown timer.

Send email + Skool notifications 48 hours before.

Get early RSVPs to build FOMO.

📌 Example Post:

🚀 JOIN US LIVE! 🎨 “This Wednesday, we’re doing a Live Doodle Session! No skills required—just bring paper & a pen. Who’s in? Drop a 🎨 below!”

✅ 2. Kick Off With Icebreakers

“What’s one fun fact about you that has nothing to do with work?”

“If you could master one skill overnight, what would it be?”

✅ 3. Keep It Casual, Not Rigid

No PowerPoints. No slides. Just real conversations.

Encourage interaction—calls shouldn’t feel like lectures.

Use breakout rooms (if on Zoom) for small-group bonding.

💡 Pro Tip: The best calls feel like hanging out with friends.

How These Calls Lead to More Sales

Deeper connections = higher conversions.

Here’s how hobby-based calls naturally lead to monetization:

Casual Interaction	Business Impact
Fitness Challenge Call →	Sell your coaching program
Live Art Session →	Offer a creative course
Mindset Coaching Call →	Upsell to 1:1 consulting
Speed Networking →	Convert attendees into paid members